CTR Calculator

Calculates click-through rate (CTR) as a percentage. Enter "<clicks> / <impressions>".

Ad placeholder: Resp_Horizantal_1 (horizontal)
Ad placeholder: Resp_Square_1 (square)

Calculates click-through rate (CTR) as a percentage. Enter " / ".

Use cases

  • Checking how a search or display ad's CTR compares to industry norms
  • Comparing the CTR of two ad variants

Examples

50 clicks, 1000 impressions

50 / 1000
{"ctr_percent": 5.0}

FAQ

Is my data sent to a server?

Yes — the calculation runs on the server for this tool.

Related tools