CAC Calculator

Calculates customer acquisition cost (CAC) from total marketing spend and the number of new customers acquired. Enter the two separated by a comma, like "10000, 200".

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Calculates customer acquisition cost (CAC) from total marketing spend and the number of new customers acquired. Enter the two separated by a comma, like "10000, 200".

Use cases

  • Checking how much it costs to acquire one new customer
  • Comparing CAC against customer lifetime value to check profitability

Examples

$10,000 spend, 200 new customers

10000, 200
{"cac": 50.0}

FAQ

Is my data sent to a server?

Yes — the calculation runs on the server for this tool.

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