LTV Calculator
Calculates customer lifetime value (LTV) from average purchase value, purchase frequency, and customer lifespan. Enter the three separated by commas, like "50, 4, 3" for a customer who spends $50 per purchase, 4 times a year, over 3 years.
Calculates customer lifetime value (LTV) from average purchase value, purchase frequency, and customer lifespan. Enter the three separated by commas, like "50, 4, 3" for a customer who spends $50 per purchase, 4 times a year, over 3 years.
Use cases
- Estimating how much a typical customer is worth over their lifetime
- Comparing LTV against customer acquisition cost to check profitability
Examples
$50 per purchase, 4x/year, 3 years
50, 4, 3
{"ltv": 600.0}FAQ
Is my data sent to a server?
Yes — the calculation runs on the server for this tool.